December 31, 2020

What Features Should an E-commerce Site Have?

By Yorachel

To be successful at electronic commerce, you should have a comprehensive list of the products and services you sell on your website or marketplace page agen poker resmi. The online shop should be easy to navigate, user friendly and aesthetically appealing. It should also be optimized for mobile devices. According to data from e-commerce platform Oberlo, mobile commerce sales are set to reach $2.91 trillion in 2020 and increase to $3.56 trillion in 2021. With so many consumers shopping on mobile devices, it’s critical to optimize your online store for them.

The checkout experience is another important aspect of e-commerce functionality. It is the process the customer goes through to buy your product or service. If your checkout process is clunky and cumbersome or requires too many steps, you may lose the sale. Shopping cart abandonment is a real phenomenon, with the Baymard Institute finding the average abandonment rate stands at 69.57%.

Key takeaway: Make sure your e-commerce site has a detailed list of your products and/or services, is easy to navigate, and makes checkout a breeze.